Wednesday, October 30, 2019
Reduced Budget Plan U2IP Research Paper Example | Topics and Well Written Essays - 1000 words
Reduced Budget Plan U2IP - Research Paper Example Lean production philosophy has also been covered in the research paper. Comparison has been done between accounting principles in lean production with that of typical production. The project basically throws light on the cost perspectives in an organization. Managerial Accounting Vs Cost Accounting Managerial accounting encompasses cost accounting and covers a broader scope than cost accounting. Highlights on the differences between managerial accounting and cost accounting are enumerated below: Managerial accounting includes cost accounting as well as financial accounting whereas cost accounting includes cost information only for managerial use. Managerial accounting is carried out for decision-making whereas cost accounting is used for the purpose of ascertaining cost and cost control. Managerial accounting deals with qualitative as well as quantitative aspects whereas it deals with only quantitative aspects. Cost accounting involves working out cost per unit whereas managerial acc ounting includes further comparative analysis of figures and statements. Managerial accounting has a more future-oriented approach whereas cost accounting is historical in approach and makes projections based on historical data. Managerial accounting cannot be installed without a proper cost accounting system whereas cost accounting does not require management accounting for its installation. Lean Production Philosophy It is manufacturing technique to boost profitability and efficiency. It aimed at reducing the time lag between customer order and delivery by elimination of wastages in the production system. The companies in order to have a successful lean production system in place should practice if not all most of the technical requirements: Kaizen: Kai means continuous and Zen means improvement. It relates to continuous improvement in cost, design, quality and delivery. Kanban: It needs to be in place. Step change: To eliminate waste there is a need to make radical improvements o f an activity. Supplier base reduction: Attempts to reduce engagement with large number of suppliers. Cellular manufacturing: In order to reduce process, waiting and transport time it is essential to group closely all the facilities in place to produce a product. Total productive maintenance (TPM): It is aimed at improving consistency, capacity and reliability of machines. Five S and general visual management: Aimed at reducing inefficiency and clutter of any office or production system. Value and the seven wastes: The notion of value shouldnââ¬â¢t be ignored ever. Supplier development: Focus is on developing links with suppliers and working closely with them. Single minute exchange of dies (SMED): It is necessary to eliminate delays in change-over times on machines in order to improve work flows and reduce lead time. Single piece flow needs to be in operation: One complete product should flow through stages of operation at a time (Bhasin, 2004, pp. 57-58). Accounting Principles in Lean Production and Typical Production Lean production follows the same Generally Accepted Accounting Principles (GAAP) as in typical production. Lean accounting enables value based pricing i.e. by value streams focussing on customer value whereas in typical accounting is cost based pricing. Both enable inventory valuation but lean accounting values inventory better and easier. Lean accounting enables value stream financial improvement and control to pursue perfection whereas
Monday, October 28, 2019
Introduction to Management Essay Example for Free
Introduction to Management Essay Panera bread Ronald Shaich, CEO and chair man of Panera bread made a phenomenal growth in revenue of the company from $350.8 million to $ 977.1 million in just 3 years from year 2000 to 2003. However the growth has continued slowing down from that year on so a strategy is being strategized to help Panera Bread survive. The objective is to make Panera a nationally dominating brand by following a corporate strategy of growth by the combination of company and franchise efforts. With a clear objective it would help the company and its staff to know their goal and what they are achieving for. The concept is to deliver against the key consumer trends; to present a fast casual dining experience but also providing varieties of new and healthier menus to cater for the market segments. Improvements are done not only the product but also improving the overall operating systems, design and real estates. For the companyââ¬â¢s image participating in the local community charity for corporate social responsibility. See more: introduction paragraph example The policies are all franchisees are to follow the same standards for product quality, menu, site selection, and bakery cafà © construction as the companyââ¬â¢s. The company believed that the employee was a critical part of successful product and a unique company so by entrusting the employees to the fresh dough and support center operations with skilled associates and invested in training programs to ensure the quality and its operations. Recommended strategy Panera is to adopt Growth strategy through horizontal integration and using franchising as its key component to Paneraââ¬â¢s growth strategy. The reason for continuing the horizontal integration is because does not have the capabilities to employ full backward/ forward integration. Thus vertical integration is not suitable in this case. The horizontal integration matches with the Paneraââ¬â¢s concept bakery-cafes and it is the way for Panera to be able to grow more rapidly. Competitive strategy used is Differentiation, employing the Differentiation strategy; Panera will be able to charge higher prices to cover the increasing fixed costs. However with higher quality products than of fast food chainsââ¬â¢, tailored menus, upscale dà ©cor and Paneraââ¬â¢s commitment to customer it is very possible to charge higher price. Improvements should be made in the Human Resource department in compensation benefits system. Salaried staffs get product discount, bonuses, incentive programs, training, and employee stock ownership plans however salaried worker should be rewarded too through recognition award system or giving out vouchers to the non salaried workers. Management team The management team would be lead by all the executives and presidents in the company who has and extensive experience in managing and executing the Panera business. Mainly to manage all the important sectors like the Concept, Development, Joint Venture, Franchise, Supply Chain, Operating, Financial and the Administrative. II. COMPANY BACKGROUND Panera bread has been around from 1976. Ronald Shaich, CEO and chairman of Panera bread was the person who created the company together with the master baker called Shaich who combined ingredients. The duo made the phenomenal growth of the company with the guidance of Shaich, the revenue of Panera bread rose from franchise of 419 shops, the average annualized unit volumes (AUVs) increased from 9.1% to 12% a well but in the consecutive year the increase slow down from 0.2% to 0.5%. Before it became a very successful company, there was Au Bon Pain which was purchased by Louis Kane in 1978. The bakery faced a $3 million in debt while struggling with 13 stores but 10 was shut down. Ronald Shaich came into the picture when Kane was about to declare bankrupt. Shaich who owned a bakery: Cookie Jar merged together with Au Bon Pain in 1981 these was to help the sell in the morning. The two expanded the business and decreased the debt between 1981 and 1984. In 1985 Au Bon Pain became a place for urban folk who were tired of fast food. By 1991 Kane and Shaich took the company public and had 200 stores and $183 million in sales. The duo continued expanding by buying over St. Louis Bread Company from Ken Rosenthal, which had 19-store bakery cafà © in St. Louis area. While Au Bon Pain was focusing on making St. Louis bread a national brand the expansion of the urban outlet had operational problems and had a debt of $65 million. Lacking of capital they sold Au Bon Pain and concentrated on Panera, which the name that was change to in May 16, 1999, being debt free the cash allowed expansion of the bakery cafe stores. III. CURRENT SITUATION III.A. CURRENT PERFORMANCE Panera has been experiencing rapid growth under the leadership of Ronald Shaich. Under his guidance, Panera ââ¬Ës total system wide revenue rose from $350.8 million to $ 977.1 million in just 3 years from year 2000 to 2003 respectively. This rapid growth is caused by the new unit expansion of 419 bakery-cafes from 1999 to 2003. However as the year passed by, the companyââ¬â¢s system wide sales average annualized unit volumes began to decline. The growth rate has slows down for Panera. To continue growing, Panera will need to develop new strategies, initiatives and new unit growth. There are 2 classes of Common Stock ownership in the company: (1). Class A Stock with 28,345,754 shares outstanding and 1 vote per share. (2) Class B Stock with 1,761,521 shares outstanding and 3 votes per share. The companyââ¬â¢s revenues were derived from company-owned bakery-cafà © sales, fresh dough sales to franchisees, and franchise royalties fees. The total company revenues rose 28.1% to $355.9million in 2003 compared to $ 277.8 million in 2002. The increase in revenue was due to the opening of 131 new bakery-cafes in 2003. From 2002 to 2003 the bakery-cafà © sales has increased by 25.1% from $212.6 million to $265.9 million. This is due to a full yearââ¬â¢s operation of 23 company-owned bakery-cafes created in 2002, the opening of 29 company-owned bakery-cafes in 2003, and the 1.7% increase in comparable bakery-cafà © sales for 2003. III.B. STRATEGIC POSTURE â⬠¢ Mission statement 1. To extend its franchise relationship beyond its current franchises. 2. To doing the best bread In America 3. Paneraââ¬â¢s concept was designed around meeting the needs and desires of consumers, specially the need for efficient, time saving service and the desire for a high quality dining experience. â⬠¢ Objectives 1. To make Panera a nationally dominant brand. â⬠¢ Strategy 1. The concept is to deliver against the key consumer trends, to present a fast casual dining experience. 2. Following a corporate strategy of growth by the combination of company and franchise efforts. 3. Providing varieties of new and healthier menus to cater for the market segments. 4. Testing prototypes for product development. 5. Improving the overall operating systems, design and real estate. 6. Participating in the local community charity.
Saturday, October 26, 2019
Future of Signals Analysis :: essays research papers
FUTURE OF SIGNALS ANALYSIS à à à à à Protocols for transferring data, information, or any other signals communication have dramatically changed. Breakthrough technology has changed the way signals are transmitted, collected, analyzed and distributed. Technology has exceeded well beyond first generation robust computers to third and forth generation supercomputers that are small enough to fit in a personââ¬â¢s shirt pocket. Signals analysts are expected to engage and explore the realms of the unknown and conquer it with decisive and accurate analysis. The future holds an extremely challenging problem for signals analysis. The conglomerate of highly skilled analysts is extremely small which poses a problem because as the global market gets larger, skilled signal analysts have a difficult time keeping pace. The Internet has long surpassed its expectations and survivability by at least three folds since the time of its creation. The Internet has provided the ability to process large quantities of data from anywhere in the world with corresponding communication bandwidth with a few simple mouse clicks. The Internet appears to be a conduit for up to 95% of the worldââ¬â¢s communication transmissions. A state of the art desktop computer with Internet access is universally available to millions of anonymous individuals at affordable rates. Ingenious individuals constantly cover their footprints while pinging specific websites and e-mail addresses to avoid detection from the United States Intelligence Community. à à à à à Cryptology applications are becoming extremely advanced and more difficult to distinguish. Scientists and mathematicians are spending years developing indestructible encrypted codes, while also trying to decipher codes. Data is sometimes transmitted in such an unpredictable manner that analysts have difficulty understanding the chaotic system. Cryptology has proved its effectiveness through two World Wars. Combining legacy with state of the art technology has the potential to create an awesome defense. Less than à ½% of people will send crucial data or information through unsecured communications. Knowing the severity of decoding encrypted messages, signal analysts must remain aware of new trends and occurring patterns to make successful calls about intelligence. à à à à à AT&T and MCI telecommunication companies have laid enough fiber optic cables to reach the sun and back to the earth at least three times. There are many more smaller private and commercial companies that have also laid cable throughout the world. The advantage of fiber optic cables is that they do not emit external signals while transmitting. There are over 200 fibers within the cable, which can transmit data or information.
Thursday, October 24, 2019
My Interpretation of the Chrysanthemums
My Interpretation of ââ¬Å"The Chrysanthemumsâ⬠ââ¬Å"The Chrysanthemumsâ⬠is one of John Steinbeckââ¬â¢s popular short stories. ââ¬Å"The Chrysanthemumsâ⬠represents inequality of gender, limitations, and feminism. The story is about a married woman living in the early 1900s who longs for a more exciting, meaningful existence. Elisa Allen is intelligent, accomplished, attractive, and ambitious. Yet she feels confined in her life and marriage. Steinbeck uses the world around Elisa to give the reader a comparison to her life. The story takes place in the Salinas Valley at her husband, Henry Allenââ¬â¢s, ranch in the foot-hills.Steinbeck opens the story up by describing to us how the fog closes off the Salinas Valley from the sky and from the rest of the world. ââ¬Å"The high grey-flannel fog of winter closed of the Salinas Valley from the sky and from all the rest of the worldâ⬠(438). This comparison shows how Elisa feels inside. Even her house compares to a prison. ââ¬Å"Behind her stood the neat white farmhouse with red geraniums close-banked around it as high as the windowsâ⬠(439). Elisa spends most of her days alone, behind her wire fence. She feels cut off from society.Elisaââ¬â¢s husband works as a successful rancher but doesnââ¬â¢t involve the smart and interested Elisa with the business of the ranch. In his eyes she belongs in the house or the garden. They donââ¬â¢t have an intimate relationship and it lacks any kind of romance. In the beginning of the story, she watches from a distance behind the wire fence as her husband talks with the men in suits but Henry does not invite her over. Elisa wants to travel and be free to do as she pleases but is suppressed by society because of her gender. She becomes intrigued when she meets a traveling repairman by his way of life.When Elisa expresses interest to him about his life, ââ¬Å"It must be very nice. I wish women could do such things. â⬠The wanderer tells her, ââ¬Å"It ainââ¬â¢t the right kind of life for a womanâ⬠(445). Elisa feels a little off-put by his response and tries to argue with him. Elisa asks ââ¬Å"How do you know? How can you tell? â⬠He protests ââ¬Å"I donââ¬â¢t know maââ¬â¢am, of course I donââ¬â¢t knowâ⬠(445). We are given the impression of strength and capability in Elisa. We can tell Elisaââ¬â¢s a good nurturer because of the way she tends her garden and keeps a clean organized home.Her chrysanthemums are the biggest healthiest chrysanthemums around. Despite all that she has no children. Elisa puts all of her motherly energy into her flowers to fill the void of childlessness. Henry makes the statement to Elisa how she could make anything grow. ââ¬Å"Youââ¬â¢ve got a gift with things, some of those yellow chrysanthemums you had this year were ten inches across. I wish youââ¬â¢d work out in the orchard and raise some apples that bigâ⬠(439). I believe this represents El isaââ¬â¢s fertility and Henryââ¬â¢s lack thereof. Steinbeck describes Elisaââ¬â¢s clothing in the beginning of the story as masculine. A manââ¬â¢s black hat pulled low down over her eyes, clod-hopper shoes, a figured print dress almost completely covered by a big corduroy apron with four big pockets to hold the snips, the trowel and scratcher, the seeds and the knife she worked with. She wore heavy leather gloves to protect her hands while she workedâ⬠(438-439). This description reflects her lack of sexuality. Shortly after she meets the traveler she begins to shed some of these items, like the gloves and hat. At first she feels irritated by the insistency of the man because she had no need for someone to repair her pots or sharpen her scissors.Her attitude changes toward him when he expresses interest in her flowers. The thought of her chrysanthemums shared with another part of the world makes Elisa feel like a little part of her might escape. Her demeanor suddenl y changes. He makes her feel intellectually and physically stimulated. Her feminine sexuality awakens. She turns the conversation of the chrysanthemums into something sexual. ââ¬Å"When the night is dark-why, the stars are sharp-pointed, and thereââ¬â¢s quiet. Why, you rise up and up! Every pointed star gets driven into your body.Itââ¬â¢s like that. Hot and sharp and lovelyâ⬠(444). She completely surrenders herself to him as manifested by her kneeling before him ââ¬Å"like a fawning dogâ⬠as she hands him the chrysanthemum shoots. But despite all that, the traveler holds no interest in her or her flowers. This symbolizes societyââ¬â¢s rejection of women in the workforce no matter their talents. Elisa has hope of a more interesting life. She takes special care in dressing for dinner. She stares at herself naked in the mirror. She pokes her chest out and tightens her stomach.She puts on sexy lingerie and a dress that brings out her beauty. She puts make-up on. By Elisa looking more like a beautiful sexy woman, she is stepping into her femininity. When Henry gets home and starts dressing for dinner Elisa nervously waits on the porch for a reaction on her appearance from her passionless husband. ââ¬Å"She looked toward the river road where the willow-line was still yellow with frosted leaves so that under the high grey fog they seemed a thin band of sunshineâ⬠(447). Sunshine symbolizes happiness, sheââ¬â¢s slightly hopeful for some happiness in her life.When Henry walks out onto the porch he feels off-put by her appearance. She fishes for a complement. Henry tells her she looks strong and she comments back to him ââ¬Å"I am strong. I never knew before how strongâ⬠(447). Before they leave Elisa goes into the house and takes extra care in putting on her hat and her coat, which I think is interesting because she doesnââ¬â¢t put on gloves so there is still a feeling of feminine sexuality there. She isnââ¬â¢t hiding herself like in the beginning of the story. As Elisa and Henry drive to town she sees a black speck in the road.She immediately knows what it is, her chrysanthemum shoots she had given the traveler. He tossed them out on the road. She feels betrayed by this man. He didnââ¬â¢t care about her flowers, he only wanted her money. Her hope dwindles. Elisa starts to step back into herself. This act symbolizes how society deems woman as unimportant just as how the traveler sees her flowers as unimportant. She then asks her husband if they could have wine with their dinner. She tries to satisfy some of her needs through this small act of abnormality. She then asks her husband about going to watch the men fight.Henry says he will take her but doesnââ¬â¢t think that she will like it and was unaware that she was interested in such things. Elisa asks if any women go to the fights, Henry tells her there are some that go. Elisa changes her mind because she understands that it is not acceptable for a lady in those times to watch such things. Now she could have gone to the fights, of course, but fear holds her back. I believe in that moment she loses hope for a brighter, more exciting existence. ââ¬Å"She turned up her coat collar so he could not see that she was cryingââ¬âweakly like and old womanâ⬠(448).Notice how she covers her body again. I think the assumption can be made by the last sentence in the story that Elisaââ¬â¢s life doesnââ¬â¢t become what she subconsciously hoped. She realizes her closed off, uneventful, lonesome way of living will continue. She grows old with this same unsatisfactory life, no children, passion, or exploration. ââ¬Å"The Chrysanthemumsâ⬠is an interesting story because it was published in 1937 when a married womanââ¬â¢s only place in society was at home, yet it is unashamedly written in the point of view of the woman.This story was carefully written by Steinbeck so we as readers donââ¬â¢t condemn her for her actions. We could have felt that she was betraying her husband in a way by flirting with the wanderer. Instead we sympathize with her and understand her feelings, and why she does the things she does and feels the way she feels. It is almost like John Steinbeck could see into the future and what was to come. Did he see societyââ¬â¢s unequal treatment of women and men? Did he feel that it was wrong to treat women as if they had no other use in society?I believe he did. He uses this story to show the society of that time the inequality of men and women, and the way it makes a woman feel. The reader reads this story and doesnââ¬â¢t even realize that what they are feeling is compassion for Elisa Allen because of limitations that are set on her and every other woman at that time. This story could have been a very strong political tool in its time for feminism. Bibliography Steinbeck, John ââ¬Å"The Chrysanthemumsâ⬠The Seagull Reader Stories. Ed. Joseph Kelly. 2nd ed. New York: W. W. Norton, 2008. 437-448. Print
Wednesday, October 23, 2019
By night in chile
This is the story of a boy who yearned to be a poet but became an Opus Dei priest Father Sebastian Urrutia. His love is for the literary arts and continues writing poems even as he continues his work as a priest. He is challenged to preserve churches in Europe and encounters odd priests who have a prejudice for pigeons, maintaining falcons in order to keep the pigeons away. One of the priests posits that falconry is the destruction of the symbol of the Holy Spirit. Father Urrutia is sent to teach Marxism to General Pinochet and his Junta secretly.He occasionally goes to the house of a literary lady Maria Canales who has a penchant for hosting parties to artists and authors. As the story progresses, it is revealed that the American husband of the hostess collaborates with the Chilean secret service so that they can detain and imprison suspected subversives. They are kept in the basement of the house where his Chilean wife had these parties. The author masterfully weaves the story and exudes the creative and destructive forces of Chilean politics and literature. He uses magical realism in order to stimulate readersââ¬â¢ minds using graphic style of writing as well as satire and sarcasm.This paper looks at the entity of Urrutia who remains indifferent of the plight of man as well as the destructive apathy of Chilean literature amidst corruption and literary collapse. Bolano uses this narrator to point out the air of complacency that pervades the artists, officials and other people who are accountable to history because of the show of indifference. Father Urrutia is not interested in politics at all since he is basically a priest and literary critic and a priest first and foremost but the political events at that present time seem to get a hold at the upper class circles of literati whom he associates with.His has a comical reaction to the election of Allende (and Pinochet's subsequent coup) since as the people of Chile march to the streets in sweeping social ch ange, Urrutia indulges himself in classical Greek literature so that he is able to escape the political confusion that may derail him from his own personal pursuits. Pinochet succeeds and restores some kind of order. Urrutia is able to breathe as he senses peace at hand. Thus the priest seemingly has distantiated himself from this kind of responsibility and escapes in his own world.He thinks that it distracts him from his art. He is of the thinking that he needs to find something if he does indulges in the confusion of politics if he is to pursue it at all. Thus, he is alienated from the times. Basic to being an effective person is the fact that we are able to make decisions and freely choose from among alternatives. Oneââ¬â¢s likes and dislikes are partly the wisdom of oneââ¬â¢s organism, partly the result of helpful learning that protects one and keeps one out of trouble, and partly the result of harmful learning.Harmful learning includes certain kinds of accidental learning brought about by chance circumstances, as well as conditioned responses that were once appropriate but are no longer so. These obsolete ways of thinking and feeling make it hard for one to act in healthy and satisfying ways now. But when one pays attention to oneââ¬â¢s liking and disliking, one naturally becomes more fully aware of likes and dislikes of what one wants to do and do not want to do. One discovers that these sometimes contradict with what one should like and dislike, if one is aware of what is happening inside him.As Urrutia refuses to recognize the kind of apathy that he has for being involved with the exigencies of the times then, he cannot identify with the people around him. The author states that Urrutia maintains that ââ¬Å"One has a moral obligation to take responsibility for one's actions, and that includes one's words and silences, yes, one's silences, because silences rise to heaven too, and God hears them, and only God understands and judges them, so one must be very careful with one's silences. I am responsible in every way. My silences are immaculate. Let me make that clear. Clear to God above all.â⬠(Bolano, 1) Thus, his silence can be a kind of cowardice and stubbornness that characterize his motives. Maria Canalesââ¬â¢ house is the host of a soiree and a few of Chileââ¬â¢s well-bred and worldly poets gather to drink cocktails. There is a kind of denial about the urgency of the times as one guest accidentally discovers man manacled who has been tortured because he was an anti-Pinochet dissident. The guest discovers this was done by Canales' husband, Jimmy Thompson. Urrutia thus looks deeply at the implications of this and how it reflects on the inappropriate choice of Canales as the party is done in the same house.ââ¬Å"Because, normally, when she had a soiree, the basement was unoccupied. I asked myself the following question: Why then, on that particular night, did a guest who lost his way find that poor man? The answer was simple: Because with time, vigilance tends to relax, because all horrors are dulled by routine. I asked myself the following question: Why didn't anyone say anything at the time? The answer was simple: Because they were afraid. I was not afraid. I would have been able to speak out but I didn't see anything, I didn't know until it was too late. Why go stirring up things that had settled down after a few years? â⬠(Bolano, 122).Every guest in the party ignores and dismisses this as people get to know about the tortured man at the basement of the house where the party was being held. It is a pity that a priest like Urrutia could justify this inhumanity saying that this is some sort of a goal of literary history, ââ¬Å"That is how literature is made, that is how the great works of Western literature are made. You better get used to it. â⬠(Bolano, 128). Urrutia as an indifferent man is like that of the tortured man and the symbolism that this entails is replete all throughout the story because other people are also indifferent to the plight of the people.Bolano is able to create Urrutia as a pessimistic embodiment of the moral apathy of the writers during the regime of Pinochet. The kind of true responsibility is lacking in Urrutia because response-ability according to Perls, is often a misused word that refers to ââ¬Å"the ability to respond: the ability to be alive, to feel, to be sensitive. â⬠(GTV, 100). It does not mean ââ¬Å"obligation. â⬠It does not mean ââ¬Å"duty. â⬠It is actually a trait that directs a person to do a task without asking why. One does it automatically and because he has been committed to doing that no matter what happens.Discretion is a trait that characterizes the career of Urrutia and his views become distorted as guilt overwhelms him. Author Eder of The New York Times maintains that ââ¬Å"His avowals fall suddenly mute; his omissions blare revelation. â⬠(Eder). WORKS CITED Bolano, Robert o. By Night in Chile. New Directions Publishing Corporation (December 2003) Eder, Richard. Books of the Times: A Priest who Lived Trhough the Grim Pinochet Era. The New York Times. Retrieved June 5, 2008 at: http://query. nytimes. com/gst/fullpage. html? res=9B00E2DB1030F935A25752C0A9629C8B63&n=Top%2FFeatures%2FBooks%2FBook%20Reviews
Tuesday, October 22, 2019
Why Im Writing The Book On 10x Marketing - CoSchedule Blog
Why Im Writing The Book On 10x Marketing Blog Many of you have asked whenà (not if) Iââ¬â¢d write a book. Answer: Now! So for those of you who are already totally on board with getting the book on marketing from your friends at â⬠¦ â⬠¦subscribe to this exclusive email list to get the first chapter for FREE right now. Youââ¬â¢ll also stay up to speed on its progress and get early access for pre-ordering. And youll get access to the 10x Marketing LinkedIn Group to bounce ideas off other 10x marketers (including your friends at ). Do it now! Now: If the fact that so many marketers have asked me to write this book isnââ¬â¢t enough reasoning behind its creationâ⬠¦ read on (or watch) to learn whyà Ive decided to write theà book on The 10x Marketing Formula. Yet Anotherà Marketing Book? The world doesnââ¬â¢t need another ââ¬Å"copycatâ⬠marketing book. In fact, the world doesnââ¬â¢t need any more ââ¬Å"copycatâ⬠content whatsoever. Soâ⬠¦ what sets thisà book apart? And more importantlyâ⬠¦ why do marketers like you need thisà book? Why Im Writing The Book On 10x MarketingContent Marketing Isnââ¬â¢t Living Up To Its Promises For the past several years, content marketing has been all the rage. There are current success stories seemingly everywhere. But even though content marketing has been a successfully established tactic for more than a century, latelyâ⬠¦ itââ¬â¢s not living up to the hype. The thing is, youââ¬â¢ve already petitioned your boss to try this. You have the software. You have the processes. But actual results? Crickets. As marketers, weââ¬â¢re struggling more than ever before to prove that what weââ¬â¢re doing is really working. And even with all of the promises of content marketingâ⬠¦ weââ¬â¢re hitting what Gartner calls the trough of disillusionment. Gartner has discovered a pattern in technology adoption for business use they call the ââ¬Å"Hype Cycleâ⬠. Essentially, it looks like this: Something new emerges (new channels, tactics, technology, etc.). Early adopters embrace the new. Expectations soar due to a few success stories. Way more people jump on board expecting the same success. Thenâ⬠¦ crushing defeat. Does that sound like yourà content marketing? ^^^ It was feeling that way to us at . That isâ⬠¦ until we embraced The 10x Marketing Formula. Heres why @embraced the 10X marketing formula.The Solution To Actuallyà Generate Results = The 10x Marketing Formula Like I imagine so many of you have experienced, we adopted content marketing with high hopes here at . When we started up, we needed the trafficâ⬠¦ we needed the success story to be ourà storyâ⬠¦ but we werenââ¬â¢t getting it. Instead, we found quality + consistent content wasnââ¬â¢t- and couldnââ¬â¢t- be the promised driver of ROI. It just wasnââ¬â¢t enough. What we discovered was the need to develop and refine the content marketing process. All of that with the goal of driving real growth, measurable return, and 10x results. Since then, weââ¬â¢ve honed The 10x Marketing Formula to grow from zero customers to 9,000+, zero email subscribers to 250,000+, and pageviews from zero to 1.5 million every single month. And we did it all in less than four years. This book gives away everything weââ¬â¢ve learned along the way. Itââ¬â¢s the secret to unlocking results, getting your boss off your back, and justifying better resources. When we started, we looked for books like this. They just didnââ¬â¢t exist. But we needed thisà book- thisà 10x Marketing Formula- to get our own marketing team out of content marketingââ¬â¢s trough of disillusionment. Thatââ¬â¢s why Im writing it now. This book shares the growth levers weââ¬â¢ve discovered as we matured. Weââ¬â¢ve reached some major growth numbers. And this book teaches you how to blow up your numbers, too. Because in the endâ⬠¦ itââ¬â¢s not publish or die. Itââ¬â¢s results or die.
Monday, October 21, 2019
WAS IRV
WAS IRV Intro In all of Washington Irving's short stories he has a negative view on women he is not a man whom has seen women in the best of ways. All of the women in his stories are some how miss treated. He shows this by giving them bad "appearances"Ãâà . He makes the women seem that they are always nagging and always annoying.Rip van winkle In Rip Van winkle his wife is rude to him. She is always nagging about him helping others and not Her. He writes as if he is disgusted with all women when he writes his stories. In the book it shows that Rip does not care about his wife he is just happy he is alive. This viewpoint is shown in the quote "From even this stronghold the unlucky Rip was at length routed by his termagant wife"Ãâà . He shows a hate towards his wife in Rip van Winkle.Wife.
Subscribe to:
Posts (Atom)